None. We provide a fixed-price quote before we even open a laptop. Unlike agencies that hit you with "maintenance fees" or "hosting markups," you'll know exactly what the job costs from start to finish.
Honest answers to the questions people actually ask
Pricing, process, ownership, hosting, SEO and timelines — answered in plain English with no upsells hiding in the small print.
Pricing & costs
Fixed quotes, transparent hosting fees, and flexible payment options. No surprises on the invoice.
Most small business sites land between $2,500 and $8,000 depending on number of pages, custom design, and integrations. We publish full price ranges in our website cost guide. Every quote we give is fixed and itemised. No "starts from" weasel words.
Because we deploy on Vercel's free tier for most small business sites, your hosting cost is typically $0/month. You only pay for your domain name (~$15/year). If your site grows and needs premium features, Vercel's paid plans start at $20/month, still a fraction of traditional hosting.
Yes. Standard terms are 50% on kickoff and 50% before go-live. For larger projects we can split into thirds (kickoff, midpoint, launch). Payment is via direct deposit or card.
Process & timeline
How the 28-day build works, what you need to provide, and what happens after launch.
Yes, because we don't waste time. Our 4-week pipeline is a strict building schedule. As long as you provide your "materials" (photos and info) in week one, we hit the "Go Live" button by week four. If we slip, you don't pay the final invoice.
We include revision rounds in every project. You'll see a full design mockup in Figma before we write a single line of code. If it's not right, we refine it until you love it. And if we truly can't get it right, our money-back guarantee means you're never stuck paying for something you don't want.
You get 30 days of free post-launch support to catch any tweaks or questions. After that, we're always available for updates and improvements on a simple, pay-as-you-go basis. No retainer contracts.
We'll guide you through exactly what's needed. If you have existing photos and copy, we'll work with those. If not, we can help source professional stock photography and write compelling copy that speaks to your target audience.
Ownership & control
Your site, your code, your domain. No lock-in, no proprietary platforms, no strings attached.
Yes, 100%. Many agencies "rent" you your site on their proprietary systems. With us, once the final invoice is paid, you own the code, the content, and the keys. You aren't locked into a contract with us.
You're in the driver's seat. We can set you up with Tina.io, a visual dashboard that makes updating text and photos as easy as editing a Word doc. No coding required. Or, if you'd prefer, we're always happy to handle the updates for you.
Technical & SEO
Speed, security, mobile-first design, and what it actually takes to rank on Google.
Most local sites are built on bloated DIY platforms like Wix or older WordPress setups. They're full of unnecessary code under the hood that slows them down. We build lean so your site loads instantly on mobile.
We don't just slap on SEO at the end. We build technical excellence into the foundation. By hitting a 95+ PageSpeed score, Google sees you as a high-quality business, which helps you outrank slower competitors.
WordPress is a 20-year-old system that ships a heavy PHP backend, requires constant plugin updates, and is a frequent target for hackers. Astro is a modern framework that generates pure static HTML. Your site loads 5–10x faster, has virtually zero security vulnerabilities, and costs nothing to host.
Every site we build is mobile-first, designed for phones before desktops. More than 70% of local search happens on mobile, so if your site doesn't work on a phone, you don't have a website. We test on real iPhones and Android devices, not just browser previews.
Yes. Every site ships with a free SSL certificate auto-renewed by Vercel. Your visitors see the padlock in their browser, your forms are encrypted, and Google ranks HTTPS sites higher than insecure HTTP ones.
We build to WCAG 2.1 AA standards as a default: semantic HTML, proper colour contrast, keyboard navigation, screen reader labels. It's the right thing to do for users with disabilities, and it also helps your SEO.
Yes, typically using Shopify or Stripe Checkout depending on your needs. For under 100 products and simple checkout, Stripe is fast and cheap. For larger catalogs with inventory management, Shopify is the better fit. We'll recommend the right tool for your situation.
Local SEO (showing up for searches like "electrician Frankston") typically takes 2–4 months once your Google Business Profile is set up and your site is technically clean. Broader keyword rankings take 6–12 months. Anyone promising overnight results is selling snake oil.
Service area
Based in Frankston, working with businesses across the Mornington Peninsula, Melbourne, and beyond.
Absolutely. While we're based in Frankston and love working with local Mornington Peninsula businesses, we work with clients across Melbourne and all of Australia. Everything is done remotely via video calls and our online project workflow, so location is never a barrier. See our full list of suburbs we serve.
Dig deeper
Pricing guide
How much does a website cost in Melbourne in 2026?
Real price ranges by project type. No "starts from" weasel words.
Comparison
Wix vs Squarespace vs custom: what small businesses actually need
A no-BS comparison of the three paths and where each one breaks down.
Free
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